Our Vision
The Queensway Steering Group are committed to improving the Queensway area through public realm improvements, shop front improvements and promotion through public events and art installations
Queensway is undergoing an exhilarating transformation that will establish it as a destination and ensure it thrives into future. This transformation is the result of investment unlike anything this area has seen before, with a level of commitment from both landowners and investors that is unprecedented.

The Queensway Vision takes its inspiration from the elements that make this vibrant London neighbourhood so unique – from its stunning architecture to its multi-cultural community – seeking not to change but to improve, enhance and celebrate.

A stunning revived streetscape will support established and beloved shops for the community whilst attracting exciting new retailers, and a well-supported art and culture strategy will position Queensway as a place of inspiration and experience through public art and fantastic public events. Amidst the bustle, carefully curated public spaces will offer residents and visitors alike sanctuary and reflection.

Landowners and investors who are part of The Queensway Steering Group own up to 80% of the street. The Founding Members of The Queensway Steering Group comprises: The Whiteley London (MARK AND CC LAND), Queensway Parade (MARK), Bourne Capital, GMS Estates and Fenton Whelan.

The Whiteley

The Whiteley is the large-scale reimagining of the former Whiteleys shopping centre in London’s Bayswater. Designed by Foster + Partners, The Whiteley will feature 139 world-class, modern residences, twenty new shops and restaurants, a cinema, a large-scale gym, a high-profile public arts programme and London’s flagship Six Senses hotel and spa with 110 rooms, as well as its social wellness club. A joint-venture development between MARK and C C Land, with Finchatton acting as development manager, The Whiteley is set to complete in 2023.

Beyond its footprint, The Whiteley will herald significant public realm improvements, providing a beating heart to Queensway for both residents and the wider neighbourhood and communities to enjoy. Collective landowner investment will allow for over half of the street’s existing fabric to be revitalised, bringing grand pavements, new retail opportunities, workspaces and restaurant operators into the wonderfully eclectic mix, while providing a new gateway and runway to central London’s largest Royal Park, Hyde Park.

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Fenton Whelan

Fenton Whelan is a property development business where secure investment, rigorous development management, marketing and exquisite design are perfectly integrated.

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Bourne Capital

Bourne Capital is a real estate developer with a diverse array of interests in commercial and residential developments across Europe.

Over its long history Bourne Capital has transacted over £1bn of real estate deals with current assets in excess of £600m. The group and its directors pride themselves in identifying and acquiring undervalued clusters of property to form major redevelopment opportunities which drive returns well in excess of what is normally achievable in the markets it operates in.

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GMS is a family-owned property manager and investor, committed to providing our tenants with a diverse portfolio of commercial, residential and industrial properties in London and beyond. GMS today remains what it has always been: a family-owned company with a clear focus on providing outstanding services to our customers through an exceptional property portfolio.

For almost 100 years GMS has owned and cared for an ever-growing portfolio of commercial, residential and industrial property. We have always invested for long-term benefit rather than short-term gain: we see ourselves as custodians rather than short-term speculators. This approach and many years careful management have brought stability and strength to GMS ‘ portfolio, and with it an ability to give customers the best support and services that we can.

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MARK are a multi-platform investment manager with specialised strategies that run parallel to our closed-ended, value-add funds.

As a vertically integrated real estate investment business, MARK have managed more than €9bn of assets across multiple geographies and sectors, including retail, offices, residential and most recently, last-mile logistics.

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The William

Queensway will gain a new and exciting landmark, The William. Designed by world-famous, award-winning architects Foster + Partners, The William has a breathtaking glass and timber façade that reflects not just the iconic architectural flavour of this beloved quarter of London, but some of the most innovative design and engineering in the world.

Every part of The William’s design champions exceptional sustainability credentials: from the innovative timber construction (the largest currently underway in London) to the lush planting of its streetscape, terraces and rooftops contributing to Queensway’s regreening; to the array of luxury homes, retail, offices and restaurants, packed with the ultimate in smart-living opportunities.

Named after William Whiteley, the founder of the original Whiteley’s Department Store, The William sits opposite The Whiteley, which will open in 2024, with the full regeneration of Queensway being complete in 2026.

The whole transformation has been created with wellness at its core. The result is a landmark that delivers huge, light-filled interconnecting spaces, richly biodiverse terraces and rooftops, and organic materials and designs that are a joy for everyone to experience.

Alex Michelin, Co-Founder of Finchatton, added:
“It is amazing to see this new vision for Queensway being realised, and The William is the next chapter in the area’s exciting future. The opportunity to regenerate this vibrant high street with our partner Mark and create new homes, shops and work spaces which are beautifully designed and sustainable is a real honour. The Whiteley and The William perfectly encapsulate our vision for Queensway – the revitalisation of the street’s heritage alongside the very best in contemporary architecture and construction. We are going to make it a fantastic place for people to live, work, socialise and have fun for generations to come.”

The William will become home to:

  • 32 cutting edge residences, 11 of which will be affordable
  • 19 premium retail and restaurant units
  • 6 floors of modern office space

Charity Partnership

The Queensway Steering Group supports worthwhile causes in the Queensway community. Already making a difference with several causes, we want to reach more local charities and initiatives.

If you would like to suggest a local charity or initiative for us to consider, or if you would simply like to receive more information on the partnerships currently in place, we would very much like to hear from you.